Maaté
Deliverables
Name
Brand Identity
Brand Book
Package Design
Location
New Delhi, India
Design Agency
Origin Ink LLP
Aiming to bridge the gap between Mother Nature and Mother’s Nurture, Maaté created a range of premium baby care products that use natural oil extracts, without any chemicals thus providing international level quality care to all the babies and their mothers.
Brand Logo
Maaté’s logo is a beautiful amalgamation of global appearance and ethnic ethos. The elephants symbolize Indian tradition and also an unbreakable bond of a mother and her newborn. However, the illustration style gives our logo an international essence. The shining star of the logo is the overlapping A that provides a unique visual identity. Also, the accent plays a very vital role in the correct pronunciation of maaté.
Packaging Design
Maaté's each element was curated with love, compassion, and attention to details. Being a Premium & Ayurvedic brand, the colours are warm, subtle, and natural to accentuate grounding and conscious luxury.
The mandalas were introduced to symbolise the never ending bond and pure love between a mother and her baby. Each mandala has been designed as per the key characteristic of all four product ranges.
Also, each baby on the packaging is illustrated specifically for the product range Maaté offers - Nourish, Care, Comfort, and Protect.
